PepsiCo, a global leader in the food and beverage industry, entrusted us with upgrading the appearance of their fleet livery. With a diverse portfolio of iconic brands, including Walkers Snacks and Pipers Crisps, PepsiCo aimed to enhance brand recognition and visibility on the road through a fleet design refresh.
The project involved us installing vehicle wraps for a 70-strong fleet dedicated to Walkers Snacks. The fleet livery wrap designs prominently feature some of Walkers’ most beloved snacks, such as Walkers Classic Crisps and Quavers, creating eye-catching and satiating mobile advertisements for the brand.
Additionally, we were tasked with executing full vehicle wraps for three vehicles representing Pipers Crisps, another iconic brand under the PepsiCo umbrella. This involved wrapping the vehicles entirely in pastel-shaded wraps showcasing the distinct and confident Pipers Crisps brand, providing a fresh and fun appearance on the road.
We successfully coordinated the logistics of wrapping a large fleet of vehicles within a specified timeframe. This required the seamless integration of branding elements and artwork across a variety of different vehicle models and sizes.
Our team implemented a comprehensive project management approach. Carefully scheduling and coordinating each step of the process. Additionally, our experienced design team worked closely with PepsiCo to refine fleet livery wrap design artwork. Our successful collaboration captured the essence of each brand and wrap design while adhering to the technical specifications and parameters of each vehicle application.
The successful completion of the PepsiCo fleet livery project has been well-received by Walkers Snacks and Pipers Crisps. The vibrant and cohesive vehicle wraps enhance their brand visibility on the road, reaching a diverse consumer audience across various geographic locations.
We are proud to have played a role in enhancing the visual identity and market presence of two iconic brands within the PepsiCo portfolio and look forward to our continuing partnership with them in the future.
Do you have a unique signage project we can help with? From the initial concept to the final installation, our focus is always on delivering quality, choice, expertise, and exceptional customer care.
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Vehicle livery is one of the most effective and cost-efficient ways for businesses—large or small—to increase visibility and enhance their brand presence. Whether you’re a sole trader or a large fleet operator, vehicle wraps, decals, and vinyl graphics offer an incredible return on investment.
