Signage is the face of your company. It’s the first thing a customer sees when they enter your store and is often the image most associated with your brand.
With first impressions being so important, it’s vital your signs are crafted to a high quality, by a company you can trust.
We’ve put together a useful guide to assist you in choosing the right signage company for your business.
Signwriting is an art that takes a great deal of skill, accuracy, and practice to become proficient in. However, this proficiency cannot exist without time – and plenty of it. The length of time a company has been operating indicates its experience and quality of work.
While younger businesses are not necessarily inexperienced, an older business is one that has survived and thrived on the quality of its work. Moreover, these businesses are usually better at navigating the industry. This industry experience offers benefits, such as faster delivery times and more attention to detail.
With experience comes reputation. The longer a signage company has been operating, the more reviews it will receive. When these reviews are positive, they acquire trust, which attracts more customers.
Being in business for a long time and generating positive reviews solidifies a company’s reputation as one to be trusted.
Be sure to look over the reviews of any company you are thinking of hiring. If you find years of positive feedback, you can be confident in their work.
Every day that goes by, we see more and more companies popping up. With such an extensive range of businesses, comes an increase in generic designs, logos, and aesthetics. Therefore, if you’re having signage created for your company, you’ll want to stand out from the crowd. This can be achieved by choosing a service that has flexibility and offers a variety of options to choose from, so they can tailor unique signs for you.
At Ken White Signs, we have over 20 different services and products to ensure everything we design is unique for each of our clients.
Communication is key for any business, but even more so when it comes to design-based services. You’re going to have specific ideas in mind, and you’ll want to know that you’re being listened to. This is important because it will directly affect the finished product.
The key to achieving this is transparent communication. You can assess a signage company’s ability to communicate from the very beginning. If they are clear, punctual, and attentive to your needs from the initial quote, you can be confident this attitude will be maintained right up to installation.
Ken White Signs is a family business that’s been operating for over 50 years. If you are looking for an experienced and reputable signage company that prioritises clear and concise communication, then contact us today for more information.
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