Van wraps are a fantastic way to showcase your business and generate prospective clients on the move. If you own a business that delivers goods, provides mobile services or even just uses a vehicle for travel purposes, then a van wrap could provide an untapped source of company advertising.
At Ken White Signs, we understand the importance of quality signage and high-impact advertising. That’s why we’ve created this analysis on van wraps, designs and benefits to help you decide if this service is right for you.
The advertising industry is saturated with many techniques, design rules and marketing strategies to optimise revenue and catch customers’ attention. As a result of this, it can be overwhelming to know what the right design is for your business. Especially with so much information out there.
However, we can offer some straightforward tips to ease you into the best van wrap design for your company. Mobile branding can help to spread awareness of your business, and potentially reach a broader market.
The majority of your potential clients have a short window of opportunity to be influenced by your vehicle-based advertising. That’s why it’s important that no matter what you do, you make sure the design is simple yet effective. An overload of information or a cluttered design will muddy the waters of your client’s attention. This will ultimately result in no information being retained.
There’s science behind the colours you use and the effect they may have on a customer. With that in mind, it’s important to use colours that align with your company. Additionally, you should make sure they don’t clash with each other or distract away from the information you’re trying to display.
A logo, company name and contact information are the three most important pieces of information advertised on your company vehicle. They should be clear, concise and easy to read for a customer to retain your details while on the move.
Van wraps offer a unique opportunity to influence an audience you may not have otherwise had access to. With the internet dominating most of the market for reaching potential customers, there are still individuals out there that prefer a more personal approach. If they are frequently noticing a vehicle in their local area, that represents a trusted business. They may come to you in the future when they require the goods or services you provide.
At Ken White Signs, our team utilise a combination of knowledge and experience to create high-quality van wraps for your business.
We’re a family-run company with over 50 years of experience in the industry, so you can be confident that all our services are made with care and attention to detail.
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