PepsiCo, a global leader in the food and beverage industry, entrusted us with upgrading the appearance of their fleet vehicles. With a diverse portfolio of iconic brands, including Walkers Snacks and Pipers Crisps, PepsiCo aimed to enhance brand recognition and visibility on the road through a fleet livery refresh.
The project involved us installing vehicle wraps for 70 vehicles dedicated to Walkers Snacks. These wraps prominently feature some of Walkers’ most beloved snacks, such as Walkers Classic Crisps and Quavers, creating eye-catching and satiating mobile advertisements for the brand.
Additionally, we were tasked with executing full vehicle wraps for three vehicles representing Pipers Crisps, another iconic brand under the PepsiCo umbrella. This involved wrapping the vehicles entirely in pastel-shaded wraps showcasing the distinct and confident Pipers Crisps brand, providing a fresh and fun appearance on the road.
We successfully coordinated the logistics of wrapping a large fleet of vehicles within a specified timeframe, ensuring seamless integration of branding elements and artworks across different vehicle models and sizes.
Our team implemented a comprehensive project management approach, carefully scheduling and coordinating each step of the process. Additionally, our experienced design team worked closely with PepsiCo to refine wrap design artwork, effectively capturing the essence of each brand and wrap design, while adhering to the technical specifications and parameters of each vehicle application.
The successful completion of the PepsiCo fleet livery project has been well-received by Walkers Snacks and Pipers Crisps. The vibrant and cohesive vehicle wraps enhanced brand visibility while on the road, reaching a diverse consumer audience across various geographic locations.
We are proud to have played a role in enhancing the visual identity and market presence of two iconic brands within the PepsiCo portfolio and look forward to continuing our partnership with them in the future.
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