Tips For Designing Effective Vehicle Livery

Walkers Snacks Van Livery

Vehicle livery is a great way to advertise your business while traveling. Whether you’re a sole trader commuting between jobs, delivering goods, an international company with a fleet on the road, or a leisure venue or attraction, you can optimise customer interaction with attractive signage on the move.

We’ve put together this set of useful tips to help highlight how vehicle livery could assist in showcasing your goods and services.

Bold & Simple Designs For Memorable Vehicle Livery

Bold, simplistic designs are the benchmark for effective vehicle livery. It’s worth noting that, on average, a potential customer will have between 3-5 seconds to take in your advertisement and decide if it’s of interest to them. Ensuring brand recognition with an appealing colour scheme and easy-to-read contact and business information is crucial for effective vehicle livery. If they can read it quickly and retain the right information, you could be opening up a whole new network of clients for your business.
Kobe with Ken White Signs Branded Van

Highlight Your Brand With Effective Designs

Layout and design can directly impact the effectiveness of your vehicle livery. A key aspect of this is the placement of information, which directly relates to how many customers you can attract. If you place the contact information in hard-to-read places, such as below the line of sight or wrapped around two sides of the vehicle, it may be too difficult to remember.

Font size and complexity also play a significant role. If the font is too small or intricate, potential clients may find it difficult to read and may not follow up on your services. Carefully considering the placement of your logo, business name, and contact information ensures that potential clients can easily read your advertisement and contact you.


Our expert team can assist you with recommending font sizes, typefaces, and the placement of graphics to maximise engagement. Proper placement is key—information positioned below the line of sight or wrapped around two sides of the vehicle can be hard to read and less effective.

Pipers Branded Fleet

Features To Avoid For High Impact Vehicle Livery

Another important aspect of a quality vehicle livery is what not to do. There’s plenty of information out there on design layouts and colour schemes, but there are certain practises to avoid in order to maintain an effective advertisement.

Guidance on Using Photos

Unless the image directly relates to what you do or the goods/services you offer, it’s advised not to use photographs for your livery. Often, photographs can create an overly complex and difficult-to-read design, which can deter potential customers.

Devonshire Homes - Main Entrance Totem Sign and Vehicle Livery

Wrap Around Text

Wrapping information about your business around your vehicle may seem like a good idea, but it can often obscure essential details depending on the direction from which the viewer is approaching.

Piper Vehicle Being Wrapped

Fluorescent Colours

Emergency services often use fluorescent colours, so using these for your own vehicle livery can be confusing. Additionally, fluorescent colours can conflict with text and draw attention away from important information such as your contact details and business name.
Otter Ale Vehicle Livery

Contact Ken White Signs For Professional Vehicle Livery

With over 50 years of experience, we can create unique vehicle wrap designs tailored specifically to your requirements, delivering stunning decals that effectively convey your business services and offerings.

Find out more about our vehicle livery services here, or get in touch with our expert, friendly team.

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