Vehicle livery is a great way to advertise your business while traveling. Whether you’re a sole trader commuting between jobs, delivering goods, an international company with a fleet on the road, or a leisure venue or attraction, you can optimise customer interaction with attractive signage on the move.
We’ve put together this set of useful tips to help highlight how vehicle livery could assist in showcasing your goods and services.
Bold & Simple Designs For Memorable Vehicle Livery
Highlight Your Brand With Effective Designs
Font size and complexity also play a significant role. If the font is too small or intricate, potential clients may find it difficult to read and may not follow up on your services. Carefully considering the placement of your logo, business name, and contact information ensures that potential clients can easily read your advertisement and contact you.
Our expert team can assist you with recommending font sizes, typefaces, and the placement of graphics to maximise engagement. Proper placement is key—information positioned below the line of sight or wrapped around two sides of the vehicle can be hard to read and less effective.
Features To Avoid For High Impact Vehicle Livery
Another important aspect of a quality vehicle livery is what not to do. There’s plenty of information out there on design layouts and colour schemes, but there are certain practises to avoid in order to maintain an effective advertisement.
Guidance on Using Photos
Unless the image directly relates to what you do or the goods/services you offer, it’s advised not to use photographs for your livery. Often, photographs can create an overly complex and difficult-to-read design, which can deter potential customers.
Wrap Around Text
Wrapping information about your business around your vehicle may seem like a good idea, but it can often obscure essential details depending on the direction from which the viewer is approaching.
Fluorescent Colours
Contact Ken White Signs For Professional Vehicle Livery
Find out more about our vehicle livery services here, or get in touch with our expert, friendly team.