Signs are a direct representation of your business. They’re often the first thing your customers see and are a fantastic way to define the nature of your company.
If you’re interested in signage, then take a look at this useful guide on how to create effective designs.
Signs come in all shapes, sizes and design schemes. One of the most important considerations when creating one is the environment it will be placed in. In order to make an appropriate sign for your business, you need to evaluate the following:
The type of business you own will heavily dictate the kind of signs you should invest in. For example, if you’re a sole trader in the construction industry, the most effective style of signage is vehicle livery. This is due to the mobility of the company and the amount of travelling done. However, if you own a store, you’re likely to opt for a static banner or retail sign.
These two aspects go hand in hand. Your budget will dictate the maximum size you can opt for. That’s why it’s important to understand how much you’re willing to spend on signs. Additionally, you need to make sure the size is appropriate. Bigger isn’t always better and you don’t want to overcompensate with a giant sign for a small to medium store.
The location of your sign will influence how effective it is, and how often it gets noticed. For example, if you place a sign at the back of your store where there isn’t much foot traffic, it’s unlikely to gain much attention and as a result, will not draw customers in, or allow them to remember you.
This is also true for vehicle livery. If you place your contact information in a hard-to-locate area of your van, people won’t receive what they need to get in touch.
This is why it’s extremely vital you think long and hard about the placement of all signage, to ensure you are utilising signs to their full potential.
The location of your sign will influence how effective it is, and how often it gets noticed. For example, if you place a sign at the back of your store where there isn’t much foot traffic, it’s unlikely to gain much attention and as a result, will not draw customers in, or allow them to remember you.
This is also true for vehicle livery. If you place your contact information in a hard-to-locate area of your van, people won’t receive what they need to get in touch.
This is why it’s extremely vital you think long and hard about the placement of all signage, to ensure you are utilising signs to their full potential.
We’re a family-run business with decades of experience. This means we can confidently guarantee a high-quality product with careful attention to detail. Contact Ken White Signs today to discuss your designs, or for more information.
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